Cadanz has assisted its client VAR with the divestment of its 50 % stake in Pebble Media to a Joint-Venture of Telenet, Mediahuis and Proximus. The transaction has become effective as from 1 April 2021. Following the transaction, the JV company Pebble Media has been rebranded to Ads&Data.
VAR is a 100 % subsidiary of VRT, the Flanders public broadcaster. As the media marketing intermediary for VRT, it matches potential advertisers with the various brands (television, radio and online) of VRT.
Jan Stoop has lead the Cadanz team that has assisted VAR in this transaction as its lead legal advisors.
More information on this transaction can be found in business newspaper De Tijd.